Marketing Manager

General Purpose of the Position:

To support CMO across daily marketing needs and new sales and marketing strategies across multiple media channels. As the Firm has begun to scale geographically and around a modern customer journey, this role will have an increasing importance in managing day-to-day marketing efforts across advertising, lead and client messaging.

The primary functions of this role include: learning/managing small phone systems (RingCentral), managing continuous improvement of marketing content on digital platforms (website, social media, emails) and assisting at improving lead volume and quality.

 

Essential Duties and Responsibilities:
  • Develop new marketing strategy, planning and implementation on an ongoing basis, including content development and associated reporting.
  • Evaluate, regularly analyze and report out on the performance of every marketing campaign by channel and recommend/implement needed changes, enhancements, additional investment or termination of campaigns, etc.
  • Assist in delivering increasingly higher quality leads by filtering out non-Marketing-Qualified Leads
  • Deliver regular/automated sales & marketing reporting and analysis to respective stakeholders across the firm
  • Manage Social Media and Review Platforms
  • Assist in managing phone vendor
  • Provide project management or project management support for special projects.

 

Education and Experience Required:
  • Highly organized individual workstyle strongly preferred
  • Solid expertise in social media REQUIRED
  • STRONG marketing writing skills would be considered plus
  • Understanding of CRM & Marketing Automation is desired
  • Basic expertise in the use of web analytics and A/B testing approaches
  • Database or reporting skills; Advanced Excel and PowerPoint a plus
  • Bachelor’s degree Required; emphasis in marketing preferred
  • Prior experience doing this work in an internet driven marketing company, and for a B2C business.
  • Must be able to interact and communicate with individuals at all levels of the organization.
  • Project Management experience: Ability to manage a project from start to finish

 

Compensation: Commensurate with qualifications

 

TO APPLY: Submit your cover letter and CV with the term “Marketing” in the subject line to [email protected]