I love the quotes of Oscar Wilde. One of my favorites both is a nod to my TV show “Deadly Sins,” (now in production for its sixth season for Investigation Discovery): “Every Saint has a past, every Sinner has a future.” Anyone who has ever seen my keynote speech knows why that’s also so true for me! But Wilde is also quoted as saying that “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.”
Of course, anyone who has ever heard our long-running radio ads has heard our legally trademarked phrase “1.800.NoCuffs, because no one looks good in handcuffs… unless you’re into that sort of thing.”™
That must be why my phone, texts, and emails all lit up during that big football game last Sunday, when T-Mobile launched its new campaign that “”Wireless pain is fine… if you’re into that sort of thing…” My friends were wondering whether I intended to sue them for infringing on my mark. Of course not!
First of all, the fact that their creative team was so inspired by what’s turned out to be the “stickiest” part of our 1.800.NoCuffs radio campaign made my day! (I was watching the Big Game too!!)
Next, while it’s really close, it’s not a carbon copy, and I don’t think T-Mobile is getting into the criminal defense lawyer business.
Finally, maybe this is an opportunity for T-Mobile to look at the 1.800.NoCuffs business account, and all of the cell phones I pay for each month (we’ve got a big family over here at 1.800.NoCuffs, The Kavinoky Law Firm), and see if they want to make good on their “inspiration”. Okay T-Mobile… I’m waiting…